Awkward AI ethics conversations (for creative professionals)
Because somebody has to ask the uncomfortable questions about how we’re using AI in our work.A free 15-day course of short daily reflective prompts (aka uncomfortable questions) about using AI tools in your professional creative practice. Explore AI ethics beyond the hype and become a thoughtful, informed voice amid the chaos.
I don’t want to sound dramatic, but…
How we choose to use AI tools today will shape how creatives work for years to come. That’s a big responsibility.Get it right, and we make opportunities to push our creative disciplines further and do more of the meaningful work we all dream about.F*ck it up, and we speed up the race to the bottom that devalues expertise, cuts humans out of the loop and commoditises our respective crafts into oblivion.
AI ethics helps you make better choices
Because it's about examining the things you do every day as part of your creative practice and processes. And as it turns out, ethical decisions are also the foundations of good creative work and trusting client relationships, like:- Being able to explain your creative choices
- Transparency around how your work was made
- Making sure diverse perspectives are represented
- Taking accountability for your work
- Giving credit where credit’s due
- Respecting your audience’s time and attention
- Protecting your clients’ privacy
- Developing a distinctive, informed approach to your work
Unthinking use = active harm
It may not feel like it. But when you use AI tools without questioning how they were trained, what biases they perpetuate, or what happens to the data you input, you’re potentially supporting a harmful system.But then if you don’t use them, you get left behind… right? Damned if you do, damned if you don't – this is the tension at the heart of the AI debate in the creative industries.I believe the answer is to develop thoughtful approaches for deciding when and how to use these tools, a plan to maintain your distinctly human skills, and an understanding of when AI adds value and when it causes harm.This allows you to make the most of the good stuff and root out the bad stuff, while thinking through the consequences of your actions – as best you can.That’s the basis of an ethical approach to AI, which brings us to this free course I've created.
Start your AI ethics training 👇
15 days, 15 short reflective prompts (aka uncomfortable questions) about using AI tools in your professional creative practice.
About me
Hi, I'm Felicity Wild 👋I've been a copywriter for more than a decade. When generative AI exploded onto the scene a few years ago, I found myself repeatedly wondering: does nobody care about ethics? Because the hype certainly made it feel that way.Speaking to real people, I discovered many of them actually cared a great deal about ethics and trying to do the right thing. But they didn't want to add noise to a highly polarised debate.As the hype settles (a girl can dream?) it feels like time to stop moving fast and breaking stuff, and think carefully about where we go from here as creative professionals.AI ethics is a decision-making framework designed to help you do just that, which is why I've been studying it behind the scenes and made this course to share what I've learnt.