Want to be responsible with AI, but not sure what that looks like?

I help organisations align on AI ethics principles, educate their teams and embed responsible practice that sticks.

Let's get ethical

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You're thinking seriously about AI

You agree ethics is important – not just because it's the "right" thing to do, but because it means sustainable advantage (while others chase short-term efficiency), building trust at all levels and staying true to the values your customers choose you for.

The intent is there. The clarity isn't. You can't agree on exactly what "responsible AI" looks like in practice. Or you're not sure where to start.

The real challenge isn't the pace of change

It's a lack of alignment leading to indecision and uncertainty that's got you stuck.

Attitudes to AI vary across your organisation – some people are gung-ho, others are reticent. Uncertainty is high, and perhaps trust is low too. You need to bring people together around a set of principles so you can tackle these challenges together – and keep tackling them as new ones arise.

I'm so proud we've done this work. With Felicity's help, we've defined the perimeters for how we'll use AI - and that in turn has helped us understand how we need to talk to clients about it.

Helen Dibble, founder of Incredibble.

Read the case study.

Here's my approach

The question isn't what AI can do – it's what it should do.

I help you ask better questions, explore grey areas together and have more productive conversations around this. There are no prescribed answers, because what's right for you won't be right for everyone else.

This builds towards a set of guiding principles (not empty policy) you can educate the rest of your organisation on, build trust in the process and help people understand change.

Why this works

I act as a fresh perspective to help you get unstuck. A thought partner to help you more clearly rationalise the risks, responsibilities and opportunities. Someone to help you work through complex decisions. (I'm a professional overthinker – so you don't have to be!!)

You know your business. You know your values. I help you connect those to the decisions you're making about AI – led by your expertise and guided by ethical principles.

Joe McKay, founder of Great Chat.

Refreshing and inspiring to see someone encouraging reflection, critical thinking and grey-area perspectives. Rather than polarising black-or-white views that seem so common these days.

How it works

There are three phases, you choose how far you want to go . Each phase builds on the last.

1. Alignment (establish principles)

A workshop with your leadership or team to explore what responsible AI means for you and agree on core definitions and principles.

2. Education (build capacity)

Take these principles wider. Equip your organisation to make confident, values-led decisions about AI.

3. Embedding (make it sustainable)

Make this part of how you work. We'll figure out what structures and practices will help these principles stick in your organisation long-term.

I can’t begin to express the deep transformation that occurred in every aspect of my life

Rebecca Night

Not sure where to start with responsible AI? Let's talk.

We'll discuss your challenges and whether this approach is right for you.

If a call doesn't work, you can email me: [email protected]

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